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18 February 2021 17:00-18:00

Program

Loyalty Is Dead, Long Live Loyalty.

We know that it costs a lot less to sell to existing customers than acquire new ones—that’s why brands invest in loyalty and rewards programs. But loyalty is a whole business game, not just a program. Perhaps, loyalty is rather about a broader construct, one which, at a fundamental level, is about some very simple and very human things: consistency, value, reliability, and a sense of belonging - the community. 

The event will take place via webinar link due to the current situation. We hope to be back with our normal events as soon as possible.


17.00 Welcome to the 12th CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül Heper, Ulf Kruse, and Alexander Niléhn will kick off the event.

17.05 Karma - Creating a new sustainability movement. 
Elsa Bernadotte, co-founder of food waste startup Karma is on a mission to create a new kind of sustainability movement. In this talk, she'll take us through not only the challenges we face when it comes to food waste - but also Karma's unique solution and the importance of building a loyal community when your ambition is to change the world.

17:20 Kaplan - Loyalty trends 2021.
Åsa Leckner Tham, Client Director and Head of CRM & Loyalty, Kaplan, Part of Accenture Interactive will share the latest and the greatest when it comes to loyalty trends and more specific in regard to loyalty programs. We have identified 7 interesting trends that we have seen around the world.

17:40 Panel discussion
Elsa Bernadotte - Karma, Åsa Leckner Tham - Kaplan, Part of Accenture Interactive, Ceyhun N. Pehlivan, Co-Leader TMT and Data Protection, Managing Associate - Linklaters (Madrid) and Mattias Olsson CEO & Partner, Apegroup.
Discussion with relevant topics such as loyalty, communities and international transfer of data as something to keep in mind due to Schrems II ruling and its broader implications. Please prepare questions to the panel during the presentations.

18:00 Final

Looking forward to seeing you, 

Gül, Ulf & Alexander
 
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.

Please note that registration closes at 16.00 on February 18th.

Register now to the webinar

All you need to know

This meetup will take place via streaming service. The link will be sent to you before the event. 

Looking forward to seeing you!

Register now to the webinar

Speakers & Panel members

Elsa Bernadotte
Co-founder, Karma (Karmalicious)

Elsa Bernadotte is on a mission to eliminate food waste. As co-founder and COO of Karma, she has created a community that has rescued over 4 million meals from the bin, and counting. Prior to Karma, Elsa founded another company Pop Fruits, and is passionate about using her entrepreneurial background and technology to solve problems at a large scale. Today, when she's not fighting food waste, she's learning to programme in order to further deepen her technical skills.

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Åsa Leckner Tham
Client Director & Head of CRM & Loyalty, Kaplan, Part of Accenture Interactive

Åsa has long experience from working within the marketing and communications field. The last 5 years as Client Director at Kaplan where she is both driving the personalized marketing agenda for her clients and heading the loyalty department at Kaplan. One of her favourite projects is to create or update new loyalty concepts. Kaplan is the leading agency for a personalized omnichannel experience and is now part of Accenture Interactive.

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Ceyhun N. Pehlivan
Co-Leader TMT and Data Protection, Managing Associate Linklaters (Madrid)

Ceyhun Necati Pehlivan is an attorney-at-law specialised in data protection and privacy. Ceyhun co-leads Linklaters’ Telecommunications, Media and Technology (TMT) practise group in the Madrid office. He is also an Adjunct Professor of Law at IE Law School. Ceyhun is the Editor-in-Chief of the Global Privacy Law Review at Wolters Kluwer International.

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Mattias Olsson
CEO & Partner, Apegroup

Mattias has 20 years of experience in consulting, ranging from communications to products and innovation to business. He works across a multitude of industries at the intersection of human-centered design, data, and business. As part of the management team of Apegroup for 10 years and more recently CEO he is a designer at heart with the brain to help organisations become human centered and fit for the digital world.

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Organized by CMO goes TECH

Gül Heper
Gul.Heper@cmogoestech.com
Ulf Kruse
Ulf.Kruse@cmogoestech.com
Alexander Niléhn
Alexander.Nilehn@cmogoestech.com